Art Direction for the Autumn/Winter 2017 campaign ‘the world needs more romance’ of mint&berry shot in Berlin.
Photography: Caroline Mackintosh
Styling: Kamilla Richter
Hair and Make-up: Patrick Glatthaar
Set Styling: Leanne McKay
Production: Louisa Liebgott
The #moreromance campaign is aiming to respond to negativity with positive statements and acts of creativity. mint&berry interprets ‘romance’ as a marriage of altruism, kindness and the ability to show empathy and seeks to increase it’s presence in the real and digital world, where negative impressions often dominate.
More about the CI and out-of-home-campaign here
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