Corporate identity for a Vintage shop in Pforzheim.
Panoply was instituted by the city of Pforzheim with the aim to provide rehabilitation for socially disadvantaged women. Panoply consists of 3 elements: Vintage shop, launderette and Café. The declared objective of the non-profit project is to give these women new employment prospects and a place in society. The entire furnishing is made up of euro pallets and was assembled by the women themselves. Construction manuals for the Panoply-furniture can be purchased in the shop.
The corporate identity adopts the shape and color world of the wood slats. The pink stencil font ‚Kargo‘ adds a feminine touch, maintaining the mood of the palette.
Design: Hannah Rosenkranz and Alexandros Keroglou
Client: City of Pforzheim