Art Direction, branding and graphic design for the #moreromance campaign of mint&berry, including the design of the merch collection and out-of-home campaign.
The #moreromance campaign is the aiming to respond to negativity with positive statements and acts of creativity. mint&berry interprets ‘romance’ as a marriage of altruism, kindness and the ability to show empathy and seeks to increase it’s presence in the real and digital world, where negative impressions often dominate.
See all pictures of the campaign here
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