Art Direction for the Autumn/Winter 2017 campaign ‘the world needs more romance’ of mint&berry shot in Berlin.
Photography: Caroline MackintoshStyling: Kamilla RichterHair and Make-up: Patrick GlatthaarSet Styling: Leanne McKayProduction: Louisa Liebgott
The #moreromance campaign is aiming to respond to negativity with positive statements and acts of creativity. mint&berry interprets ‘romance’ as a marriage of altruism, kindness and the ability to show empathy and seeks to increase it’s presence in the real and digital world, where negative impressions often dominate.
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